For listing agents
Hundreds of people look at your listing. Almost none of them enquire, and you never find out what any of them wanted to know. Now you do — in their words, the same night.
34 Halyard Lane
Answers come from the listing, the agent’s own photographs and public records. Nothing here is estimated.
How big is the kitchen?
The kitchen is 24 by 17 feet, about 408 square feet, on the first floor. It has an island, a pantry and hardwood flooring.
Room sizes are as published by the listing agent's MLS. Dimensions are feet.
Every buyer who opens the page tells you something.
Until now, nobody was listening.
What it changes
01
Eleven buyers asked about the running costs and the listing could not answer. That is eleven people who went away to find out somewhere else. You see it in the first week, add it, and the question stops being asked.
02
Someone who asks six questions at eleven at night is not someone who bounced off the photographs. You see who went deep, what they went deep on, and which of them asked something only you could answer.
03
Every other agent at that pitch will bring a comp and a marketing plan. You can show the vendor what buyers actually asked about a house like theirs, and what you did about it.
How it works
Wherever it is already published. We read the photographs, the full specification, room dimensions, the tax record and the price history, then look up what is nearby and how the sun tracks across it.
The roof replaced in 2023, why they are selling, what stays with the house. Write it however you like, or upload the survey. Nothing goes live until you have read it back.
One link and a QR code. On the listing, in a brochure, on the sign in the yard. Tag them and you will know which one brought people in.
Grouped by visitor, with the answer they were given, and the ones your listing could not answer marked out. That last list is the one worth acting on.
What comes back
Opened the page. Asked nothing.
Grouped by visit, because six questions from one buyer deciding whether to drive over on Saturday is a different thing from six people asking one each. The visits where nothing was asked are there too: that is the answer to whether the person you sent it to ever opened it.
A listing that is asked about the running costs forty times is telling you something the enquiry form never did. Take it to the seller with the price conversation, or fix the gap in the listing and watch the question stop being asked.
Why you can put your name on it
The model writes the sentences. It does not write the figures. A card names a path into that property’s own record and the page reads the value, so a wrong number on a chart is not unlikely — it is impossible. Any figure that appears in prose is checked back against the record before a buyer sees it.
Every fact comes from the listing you pointed us at, the public record for that address, or something you told it yourself and approved.
And why your licence is safe on it
It will not characterise a neighbourhood, rate a school, comment on who lives somewhere, or discuss crime — not when a buyer asks it directly, and not with a caveat attached. It says plainly that it cannot help with that, gives them the facts it does have, and writes the question down for you.
You see every one of those. It is a record no enquiry form has ever given you.
Pricing
One listing
$199once
A single page, live for as long as the listing is. For the one property worth the extra.
Working agent
$149a month
Up to five active listings at a time. Rebuild them whenever the listing changes.
Team
$699a month
Up to twenty-five active listings, then $20 each. Everyone on the team, one bill.